Welcome
I help owners and small teams with web tech projects.
The Problems
We can work on a specific one or a little bit of each.
AI products: Building an AI product in 2026 can be an enormously frustrating experience that takes many iterations.
Technology stack: The "out of the box" advice generated by AI or a misguided first engineering hire can dramatically overcomplicate the founding stack. Add the first few users, and the system can feel fragile pretty quick.
AI assisted coding: Being in the practice of software engineering the past year felt more turbulent than the 15 years before it. Blog posts drop on a daily basis describing a new strategy or dev tool.
Hiring: There are evidence-based practices for reducing risk in a hire. But, what's changed if development is changing? And regardless, what should change when you're a very small team?
The Options
About
From Minnesota, based in Mexico, software engineer + manager the past 15 years. I grew up in homes filled with textbooks, reading and traveling. I studied Computer Sciences & History at UW-Madison and worked in various countries, including Nigeria, Lesotho, Costa Rica, and Germany. In recent years I've been consulting educational & legal technology companies on applied AI products, tech hiring, and e-commerce.
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